Your beauty, elevated.

Where glowing beauty meets effortless artistry.

With a philosophy rooted in effortless beauty, By Alexandra enhances what makes you, you. Renowned for her warm presence and tailored approach, she thoughtfully curates an experience designed to make you feel like the best version of yourself. After all, everyone deserves to feel beautiful.

  • Signature Soft Glam.

  • Timeless Bridal Beauty.

  • Effortlessly Bronzed.

  • Sultry & Smokey.

  • Refined Clean Beauty.

  • Ethereal Glowy Skin.

Meet Alex

For Alex, her artistry has always been more than just makeup - it’s about empowerment, self-love and expression. She believes that everyone deserves to feel like the best version of themself by embracing what makes them unique and special.

6+ years at MECCA and 5+ years as a freelance artist has allowed Alex to refine her skillset, ensuring she creates a truly curated experience for each and every client in her chair. From backstage to bridal, she really has done it all - educating other makeup artists, facilitating MECCA masterclasses, you name it!

Alex prides herself on creating an inviting and safe space where people can look and feel their very best, bringing your inner glow out. Every look is created intentionally to enhance your confidence, ensuring you leave the chair feeling empowered and ready to take on the world.

Come for the makeup, stay for the girl time - because people keep coming back for more than just the glam.

Bridal & Group Bookings

Studio Bookings

  • I’ve adored every time you’ve done my makeup so it was a no-brainer to have you at my wedding. You were absolutely perfection as always. You're so easy to be around and help make the morning enjoyable.

    ASH J.

  • Thank you for making my wedding morning such a dream!

    AILAH D.

  • You were a godsend on the day you made our day so special and it was just like having a friend there with us all morning!

    EMMA P.

  • Thank you for doing an incredible job for my wedding day. You are an absolute angel and have amazing talent!! Thank you again, lots of love.

    RICKELLE K.

  • You are amazing Alex!! Thank you for making my bridesmaids and myself feel so beautiful.

    CLAIRE M.

  • Honestly the best I’ve ever looked

    EMMA H.

  • Thank you so much Alex!! You are the best!

    ASHLEIGH I.

  • I absolutely loved my wedding make-up, you did such an amazing job!! Thank you so much

    ADELA B.

  • I've had the pleasure of seeing Alex for over six years, and she is consistently outstanding, delivering flawless results every time. Not only is she an incredibly talented makeup artist, but she is also a genuinely wonderful person. Her skill and professionalism make every experience a memorable one.

    CHANTS S.

  • Absolutely loved my makeup, thank you for making us all feel so beautiful. Still can’t get over how good my makeup looked and lasted all night, you’re incredible! I'm normally SUPER picky and particular about my makeup, but I LOVED when you did it. I looked flawless, so thank you so much!

    BLAGITZA N.

  • Thank you so much Alex! It was a lovely night, and best news - my normally sensitive skin feels GREAT this morning, a very rare occurrence so thank you for that. We were all really happy with our make up and I appreciate the effort you made to make me feel comfortable and for being so accommodating with my daughter coming along.

    ANNABEL S.

  • Babe my makeup lasted all night!! We were literally just talking about how amazing you were - like not even just for our makeup (which was beyond) but also all your help afterwards too.

    PHOEBE J.

  • Absolutely loved my make up!

    JAIME D.

  • It was so lovely meeting you and thank you so much doing mine and my mums make up on Friday. We both loved it so much… and it lasted all night.

    KRISTINA P.

Stay in the glow.

@byalexandramua

The radiant Mrs Oliver 🤍✨ Currently reminiscing of the dream that was Julia’s special day back in March. Doesn’t she just make a stunning bride? I’m obsessed! Stills captured so beautifully by the talented @augusthillweddings 🫶?